Bank of America Corporation is one of the largest financial institutions in the world that offers banking, asset management, investing and other financial and risk-management services and products to individual consumers as well as mid-sized and large companies in more than 150 countries around the world. The company employs over 282,000 people with total assets of US$ 2.129 trillion as of 2011.
DESIGN ELEMENTS OF BANK OF AMERICA LOGO
Shape of the Bank of America Logo:
The Bank of America logo is an obvious visualization of the American flag. It also typifies an American farm field. Designed over a very short span of time, around three months, by the London-based global brand design agency “ The Brand Union ” in 1999, its “flagscape” boasts of security and trust, wrapping the customers in the fabric of America.
Colors of the Bank of America Logo:
The brighter blue color in the Bank of America logo stands for approachability and excellence, while the red color represents courage and determination.
Font of the Bank of America Logo:
The Bank of America logo features the Franklin Gothic™ typeface.