Bank of America Corporation is one of the largest financial institutions in the world that offers banking, asset management, investing and other financial and risk-management services and products to individual consumers as well as mid-sized and large companies in more than 150 countries around the world. The company employs over 282,000 people with total assets of US$ 2.129 trillion as of 2011.
DESIGN ELEMENTS OF BANK OF AMERICA LOGO
Shape of the Bank of America Logo:
The Bank of America logo is an obvious visualization of the American flag. It also typifies an American farm field. Designed over a very short span of time, around three months, by the London-based global brand design agency “The Brand Union” in 1999, its “flagscape” boasts of security and trust, wrapping the customers in the fabric of America.
Colors of the Bank of America Logo:
The brighter blue color in the Bank of America logo stands for approachability and excellence, while the red color represents courage and determination.
Font of the Bank of America Logo:
The Bank of America logo features the Franklin Gothic™ typeface.