ASUSTeK Computer Inc., more commonly known as Asus, is a world-renowned Taiwanese computer hardware and electronics firm. Headquartered in Taipei, Taiwan, it manufactures laptops, desktops, motherboards, tablet PCs, monitors, video cards and mobile phones. The company employs more than 18,850 people worldwide and had an annual revenue of US$14.73 billion as of 2012. Founded in 1989 by a group of computer engineers who previously worked at Acer, it is now one of the largest PC vendors in the world.
DESIGN ELEMENTS OF ASUS LOGO
Shape of the Asus Logo:
The company name “Asus” is derived from the word “Pegasus”, the immortal and reverent winged horse in Greek mythology. Pegasus is a symbol of wisdom and knowledge. The Asus logotype is a modernistic interpretation of the company’s origins and is highly recognizable and visually distinctive.
The Asus logo very cleverly personifies the power, purity and adventurousness of the mystical creature. It is widely considered to be one of the best known logos in technology industry.
Color of the Asus Logo:
The blue color in the Asus logo represents excellence, strength, growth and sense of responsibility of the company towards the consumers as well as the environment.