Amazon.com, Inc. is an American company that is widely considered to be a groundbreaker in the online retailing business. Established in 1994 by Jeff Bezos, Amazon.com started off as an online book store, and was named after after the world’s largest river. The company soon expanded, selling thousands of items from computer software to home furniture.
Headquartered in Seattle, Washington, Amazon.com is the biggest online retailer in the US.
DESIGN ELEMENTS OF AMAZON LOGO
Shape of the Amazon Logo:
Amazon.com has used several logos over the years. The current Amazon logo depicts the absolute message that they sell everything from A to Z. In addition to that, the arrow below the wordmark visualizes the smile that the customers of the company would experience by shopping on their website.
Color of the Amazon Logo:
The black color in the Amazon logo represents dominance, supremacy and elegance, while the orange color stands for pride and happiness.