Alfa Romeo Automobiles S.p.A. , more commonly known as Alfa Romeo, is a world-renowned Italian automaker known for its expensive luxury sports cars. Established as “Società Anonima Italiana Darracq” (SAID) in 1906 by the French automobile firm of Alexandre Darracq, it was owned by Italian state-owned holding company “Istituto per la Ricostruzione Industriale” between 1932 and 1986. The company became a part of the Fiat Group following a buyout in 1986, and since February 2007, it is a part of the Fiat Group Automobiles S.p.A.
DESIGN ELEMENTS OF ALFA ROMEO LOGO
Shape and Colors of the Alfa Romeo Logo:
The Alfa Romeo logo is undoubtedly one of the most iconic car logos in history. It has undergone several changes throughout the years. The earliest logo of the company appeared in 1910, but not much is known about its exact origins. It is widely considered that the badge represents the coat of arms of the Visconti family (one of the most powerful and esteemed families of Milan) and the Red cross on a white background of Milan.
According to an urban legend, a serpent was seen in the 5th century AD that persistently terrified the people of Milan. It was hunted and killed by an archbishop of Milan named Ottone Visconti. The serpent wearing a crown is said to be a celebration of this brave act. The red cross on a white background, on the other hand, typifies the heroics of Giovanni Da Rio, the first person to mount the walls of Jerusalem and raise a cross there during the first crusade.
The badge is also said to symbolize a reversed shield over the great door of the Castello Sforzesco in Milan. The original logo featured the old company name “ALFA” on its top; actually an acronym of “Anomina Lombarda Fabrica Automobili”, and “Milano” underneath separated by two figures of eight knots.
When the company was acquired by Nicola Romeo in December 1915, the badge was modified to feature the new company name “Alfa Romeo” above with “Milano” across the bottom. The wreath became a part of the badge in 1925 to honor the marque’s various victories on road and track. It gradually evolved into the gold trim which is a prominent feature of the current Alfa Romeo logo. “Milano” was taken off from the badge in 1972 when the company successfully opened another factory in Pomigliano d’Arco, an Italian town in the southwestern province of Naples.