Accenture plc is world-renowned Irish company that offers management and technology consultation and outsourcing. The biggest consulting firm in the world, the company employs around 251,000 people worldwide with total assets of US$ 15.73 billion as of 2011. Headquartered in Dublin, Accentures operates in more than 120 countries around the world.
DESIGN ELEMENTS OF ACCENTURE LOGO
Shape of the Accenture Logo:
The company name “Accenture” was chosen after an intensive three-month research that involved more than 50 suggested names. Suggested by Kim Petersen of Andersen Consulting , the word “Accenture” implies putting an accent or emphasis on the future.
The current Accenture logo, unveiled in November 2000, portrays the company name in lower case letters. A “greater-than” symbol is placed above the letter “t” accenting the word as a symbolic expression that points forward to the future. The lower case “a” shows that Accenture is approachable and accessible.
Color of the Accenture Logo:
The black color in the Accenture logo represents the dynamic attitude and excellence of the company.
Font of the Accenture Logo:
The Accenture logo features the Rotis® Sans Serif 75 Extra Bold typeface.